That's definitly a strong factor in attracting players, I mean there's only so many people who are willing to try a new server, and out of those people there are even less people willing to downgrade, and out of those people there are even less willing to devote time to it!
But if we're in the top ten that'd really attract attention, and then we could announce all of our unique events. Once we're reknown enough, and people see our individuality we'd have battalions of players atleast wanting to try it out.